GSE 2011

GSE2011 from Pete Mullins on Vimeo.

I recently had the privilege of redesigning the look and feel of one of the local television programs we produce here called 'The Great South East'.

The previous look to the show had a very graphical '2D' look. I wanted to try and get away from that and devote more time to the images and textures that are actually out there in our local area. I also wanted the talent to look as good and as larger-than-life as they could.

It was an interesting experiment to pull back the graphics content and just let the images do all the work. While I certainly don't think its perfect, I'm quite proud of this new take on a long running show.

It's funny, some have reacted really positively to it while others have been a little bit shocked by what is a reasonably radical departure from had been done before.

This is one of those rare times when something I have worked on really has engendered a wide variety of responses.

The music on this clip isn't used on the actual weekly show. GSE has its own original scored track. This music is taken from the opening titles to an absolutely brilliant show called 'Boardwalk Empire'. That series title sequence was the original inspiration for me.